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Privacy Policy

Purely Montenegro (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our website.

By using our website, you agree to the practices described in this Privacy Policy.


1. Information We Collect

We only collect the data necessary to operate and improve our website. This includes:

1.1 Usage Data (via Google Analytics)

When you browse our website, Google Analytics automatically collects:

  • IP address (anonymized before storage)
  • Browser type and version
  • Device type
  • Pages viewed
  • Time spent on pages
  • Referring URLs
  • Clicks, scrolls, and interaction data

This information helps us understand how visitors use our website and improve our services.

1.2 No Personal Identification

We do not collect personally identifiable information (such as name, email, phone number) unless you explicitly provide it through a contact form.


2. Cookies

We use cookies to enable Google Analytics and ensure the website functions correctly.

Cookie Types Used:

  • Analytics cookies — help us analyze website traffic and usage patterns
  • Essential cookies — required for basic site functionality

You can manage or disable cookies through your browser settings at any time.


3. How We Use Your Information

We use the data collected for:

  • Improving website performance and user experience
  • Understanding visitor behavior
  • Monitoring traffic patterns and trends
  • Maintaining website security

We do not sell or rent your data to third parties.


4. Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC.

Key points:

  • IP addresses are anonymized (“IP masking”)
  • Data is stored on Google servers
  • Google may process data on our behalf as a service provider
  • Google may combine data with information from other Google services (only in aggregated form)

For more information on Google’s privacy practices, visit:
https://policies.google.com/privacy


5. Data Sharing

We do not share your personal data with third parties except:

  • To service providers like Google Analytics, used solely for analytics
  • When required by law or regulatory authorities
  • To protect our legal rights

We do not sell, trade, or distribute your data for marketing purposes.


6. Data Storage & Security

We take reasonable technical and organizational measures to protect the data collected through our website.

Usage data is stored by Google according to their retention policies.


7. Your Rights

Depending on your location, you may have rights regarding your personal data, including:

  • The right to access your data
  • The right to request deletion (where applicable)
  • The right to restrict or object to processing
  • The right to withdraw consent for cookies

You can exercise these rights by contacting us.


8. External Links

Our website may contain links to third-party websites.
We are not responsible for:

  • Their privacy practices
  • Their content
  • Any data you provide to them

We encourage you to review their privacy policies before using their services.


9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised “Last updated” date.

Continued use of the website after changes indicates acceptance of the updated policy.


10. Contact Us

For questions about this Privacy Policy or data protection, please contact us

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