Purely Montenegro (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our website.
By using our website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We only collect the data necessary to operate and improve our website. This includes:
1.1 Usage Data (via Google Analytics)
When you browse our website, Google Analytics automatically collects:
- IP address (anonymized before storage)
- Browser type and version
- Device type
- Pages viewed
- Time spent on pages
- Referring URLs
- Clicks, scrolls, and interaction data
This information helps us understand how visitors use our website and improve our services.
1.2 No Personal Identification
We do not collect personally identifiable information unless you explicitly provide it through a contact form or live chat.
If you choose to contact us via live chat, we may collect information such as your name, email address, phone number (if provided), and the content of your message, solely for the purpose of responding to your inquiry.
2. Cookies
We use cookies to enable Google Analytics, live chat functionality, and ensure the website functions correctly.
Cookie Types Used:
- Analytics cookies — required for basic site functionality, including live chat
- Essential cookies — help us analyze website traffic and usage patterns
You can manage or disable cookies through your browser settings at any time.
3. How We Use Your Information
We use the data collected for:
- Improving website performance and user experience
- Understanding visitor behavior
- Monitoring traffic patterns and trends
- Maintaining website security
We do not sell or rent your data to third parties.
4. Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google LLC.
Key points:
- IP addresses are anonymized (“IP masking”)
- Data is stored on Google servers
- Google may process data on our behalf as a service provider
- Google may combine data with information from other Google services (only in aggregated form)
For more information on Google’s privacy practices, visit:
https://policies.google.com/privacy
5. Live Chat (Tawk.to)
Our website uses a live chat service provided by Tawk.to Ltd. to allow visitors to contact us directly.
When you use the live chat:
- Chat messages and any contact details you voluntarily provide (such as name, email, or phone number) are processed
- Technical data such as IP address and browser information may be collected to ensure proper functionality and security
The live chat is used solely for customer communication and support purposes. We do not use chat data for marketing or profiling.
Data may be stored on Tawk.to servers and processed on our behalf in accordance with their privacy and data protection policies.
6. Data Sharing
We do not share your personal data with third parties except:
- To service providers like Google Analytics, used solely for analytics
- When required by law or regulatory authorities
- To protect our legal rights
We do not sell, trade, or distribute your data for marketing purposes.
7. Data Storage & Security
We take reasonable technical and organizational measures to protect the data collected through our website.
Usage data is stored by Google according to their retention policies.
8. Your Rights
Depending on your location, you may have rights regarding your personal data, including:
- The right to access your data
- The right to request deletion (where applicable)
- The right to restrict or object to processing
- The right to withdraw consent for cookies
You can exercise these rights by contacting us.
9. External Links
Our website may contain links to third-party websites.
We are not responsible for:
- Their privacy practices
- Their content
- Any data you provide to them
We encourage you to review their privacy policies before using their services.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised “Last updated” date.
Continued use of the website after changes indicates acceptance of the updated policy.
11. Contact Us
For questions about this Privacy Policy or data protection, please contact us
Last updated: February 2026
